The relationship between financial counseling and verbal communication with the investor's personality and his trading behavior

Document Type : Original Article

Authors
Heydar Mohammadzadeh Salteh 1
ebrahim navidi abaspoor 2
mohamad bakhshodeh 3
1 Associate Professor of Accounting Department, Marand Branch, Islamic Azad University, Marand, Iran.
2 Faculty Member of Accounting Department, Marand Branch, Islamic Azad University, Marand, Iran.
3 MSc Student of Accounting Department, Tabriz Branch, Islamic Azad University, Tabriz, Iran.
Abstract
Today financial information sources play a big role on trade rewards of stock market. Therefore, when individual Investors face the available information sources that mostly are vitally defective, have different reactions that this can be related to their particular character. The purpose of this study is to inspect influence of relation level between investor’s personality character and stock trading behavior on main information sources used by other investor as the basis for their financial decisions. This study used the framework of main five personality character by Costa & McCrae (1992) and analyzed the data collected from 541 individual investor of stock market. Time of this study is 2018. Hypotheses exam of this study was performed by single variable regression test based on combined data. Results of the study hypotheses show that relation between role of financial counseling and verbal communication with investor personality and his trading behavior is meaningful.
Keywords
Financial Counseling
Verbal Communication
Investor Personality
Trading Behavior
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