نوع مقاله : مقاله پژوهشی
نویسندگان
1 دانشجوی دکتری مهندسی مالی، گروه مالی، واحد رشت، دانشگاه آزاد اسلامی، رشت، ایران
2 دانشیار گروه مدیریت، دانشگاه گیلان، رشت، ایران
3 دانشیار گروه مالی، دانشگاه پیام نور، رشت، ایران
چکیده
کلیدواژهها
عنوان مقاله [English]
نویسندگان [English]
The purpose is to provide a model of financial resilience of the hotel industry in crisis in Iran. This research was conducted using the mixed method research of exploratory type. In the qualitative section, the grounded theory method, based on Strauss and Corbin's paradigm model, was used. Semi-structured interviews were conducted with hotel experts and continued until theoretical saturation based on the snowball technique. From 982 key phrases obtained from the interviews, 86 concepts and 18 main categories were obtained. The qualitative evaluation of the model was carried out and confirmed according to the opinion of Strauss and Corbin in all dimensions. In the quantitative evaluation of the model, structural equation modeling and SmartPLS software were used. All significant numbers were greater than 1.96 and standard coefficients were greater than 0.4 and the model was approved. Considering that the data fitting criterion was 0.603, the fit of the final model was confirmed. The most important findings of the research were identified in the field of financial resilience strategies of the hotel industry in crisis conditions, strengthening of human resources, strengthening of inter-institutional cooperation, tourism industry marketing, optimal financing and innovation. The most important findings of the research were identified in the field of financial resilience strategies of the hotel industry in crisis conditions, including: strengthening of human resources, strengthening of inter-institutional cooperation, tourism industry marketing, optimal financing and innovation.
کلیدواژهها [English]