The Importance of Financial Performance for Companies Makes Every Factor Affecting it Important

Document Type : Original Article

Authors
Seyed Mohammad Ali Tabatabaei Mirak Abad 1
mohsen hashemi gohar 2
Omid Moradi 3
1 Master of Business management marketing orientation Student, Islamic Azad University, Shahr-e Qods Branch, Tehran, Iran.
2 Department of Accounting, Shahr-e-Qods branch, Islamic Azad university, Tehran, Iran
3 گروه شیمی، واحد شهر قدس، دانشگاه آزاد اسلامی، شهر قدس، ایران
10.30495/jik.2024.23796
Abstract
The importance of financial performance for companies makes every factor affecting it important. The main purpose of this research is to investigate the relationship between the promotion of sales of membranes and nano filters in the water desalination industry, on the financial performance of the manufacturing companies. The data collection tool in this research is a questionnaire. Data analysis is done using PLS software. The statistical population is all marketing managers and financial managers of manufacturing companies. This research was conducted for the cross-sectional period of 2024. The method of conducting the present research is descriptive-survey. The findings of the research showed that promoting sales with a sign has a significant contribution to organizational performance. In addition, sales promotion had a direct and significant relationship with good governance. Other factors with only 12.2% were less important on organizational performance.
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