The purpose of this research was to provide a management model for the challenge of cryptocurrencies in Iran in 2023. The research method is mixed method (qualitative-quantitative). studied community was employees, managers and experts in the field of communication and information technology, as well as foreign exchange market experts. qualitative part of the research was conducted through semi-structured interviews with 16 organizational and academic experts. In the quantitative section, 390 people were selected as the sample size based on the Cochrane relationship. The tool of data collection in the qualitative stage was interview and in the quantitative part, a researcher-made questionnaire based on the research model included 233 items in the form of a Likert scale. The method of data analysis are Grounded theory and the partial least squares. The research findings showed that after 3 stages of open coding, central coding and selective coding, the research model including 6 main categories, 37 sub-categories and 233 concepts were presented. The results of the quantitative section showed that the causal conditions had an effect on the central category and the intervening conditions, the contextual conditions and the central category had an effect on the strategies; Also, strategies affect the consequences of using Bitcoin cryptocurrency; Therefore, the model is a suitable model for the knowledge and awareness of managers in the field of concepts and categories affecting the use of cryptocurrencies, and it is suggested that they use the model presented to maximize the benefits of using and implementing the model's strategies.