نوع مقاله : مقاله پژوهشی
عنوان مقاله English
نویسندگان English
This research was conducted with the aim of determining the impact of artificial intelligence competencies on organizational performance and competitive advantage of investment, emphasizing the role of marketing capabilities. The current research is applied in terms of purpose and descriptive research in terms of survey method based on structural equation modeling. The statistical population of this research was all the small and medium companies in Tehran, and 115 managers of these companies were selected as a sample. To collect data, a standard questionnaire with a certain and acceptable validity and reliability was used. Also, construct validity including convergent and divergent was confirmed. Finally, the results of data analysis at a confidence level of 95% and an error level of 5% showed that the competency component of artificial intelligence has an effect on organizational performance and competitive advantage of investment with an emphasis on marketing capabilities among small and medium-sized companies in Tehran.
کلیدواژهها English
· Batko, R., & Szopa, A. (2016). Strategic imperatives and core competencies in the era of
robotics and artificial intelligence. IGI Global.