Presenting a Hybrid Model of Artificial Intelligence and Knowledge Management in Corporate Governance A Qualitative Study (Case Study; In MAPNA Company)

Document Type : Original Article

Authors
Somayeh Tahanpour 1
Vahid Araei 2
Aliasghar Pourezzat 3
1 PhD student, Department of Public Administration and Public Policy, Central Tehran Branch, Islamic Azad University, Tehran, Iran
2 Department of Public Administration and Public Policy, Central Tehran Branch, Islamic Azad University, Tehran, Iran
3 School of Public Administration and Organizational Sciences, School of Management, University of Tehran, Tehran, Iran
10.22034/jik.2025.78965.4868
Abstract
The aim of the present study is to design a comprehensive model for the combined use of knowledge management and artificial intelligence in order to improve corporate governance in MAPNA Company, which can lead to optimizing decision-making and increasing its efficiency. This study was conducted with a mixed approach (quantitative and qualitative). In the qualitative section, the content analysis method was used and data were collected through library studies, field studies, and in-depth and semi-structured interviews with experts. In the quantitative part, tools such as structured questionnaires were used to measure and validate the proposed model. The duration of field studies and the design, distribution, collection, and analysis of qualitative and quantitative data was carried out in the period from March 1402 to March 1403. Based on the content analysis method, the effective dimensions and components in knowledge management in MAPNA Company include the individual dimension, organizational dimension, and environmental dimension. The effective dimensions and components in artificial intelligence in MAPNA Company include the contextual dimension, organizational strategies, organizational dimension, marketing dimension, structural dimension, and environmental dimension. The results show that knowledge management has a significant impact on corporate governance in MAPNA Company. Also, artificial intelligence with contextual dimensions, organizational strategies, organizational, marketing, structural, and environmental dimensions also has an impact on corporate governance in this company. Corporate governance can bring significant benefits to a business or group structure. This type of governance provides a stronger organizational culture and transparency at all levels of the organization and ensures that all actors understand their personal role in the operation. With this approach, corporate governance ensures that all information of the business unit is up-to-date and accurate, and allows the board of directors to make clear and precise strategic decisions based on reliable data. The model proposed in this study also shows that the simultaneous use of knowledge management and artificial intelligence can provide a suitable platform for improving corporate governance. This model not only leads to more accurate and data-based decision-making, but also provides the basis for reducing administrative corruption, increasing productivity and enhancing competitive advantage.
Keywords
Corporate governance
MAPNA Company
Knowledge Management
Artificial Intelligence
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