نوع مقاله : مقاله پژوهشی
عنوان مقاله English
نویسندگان English
Abstract
Objective: According to the economic literature, the stock returns of pharmaceutical companies are influenced by numerous firm-specific (micro-level) factors, the identification of which is of great importance for investors and policymakers. Accordingly, this study was designed to identify and model the key micro-level factors affecting the stock returns of pharmaceutical companies in Iran.
Methods: In terms of purpose, this research is applied and was conducted within an exploratory qualitative framework using thematic analysis. Participants were selected through purposive (judgmental), snowball, and theoretical sampling methods. Semi-structured interviews were conducted with 15 experts, specialists, key stakeholders, and university faculty members until theoretical saturation was achieved. Finally, focus group sessions were held to validate the proposed model.
Findings: The results of data analysis obtained through the coding process, based on the Attride-Stirling thematic analysis approach, led to the development of a model of micro-level factors affecting the stock returns of pharmaceutical companies. The model was developed through thematic network analysis and consisted of three levels of themes, including basic themes, organizing themes, and global themes. The findings identified 7 global themes, 28 organizing
کلیدواژهها English