نوع مقاله : مقاله پژوهشی
عنوان مقاله English
نویسندگان English
Financial marketing is finance science in market making as interaction between finance and marketing. The goal that, developing in investment and finance knowledge the goal of this paper is presenting new paradigm.
Research finding show that first, presenting new pattern as entitle financial marketing mix (FMM). Second, based on this pattern, can definition suitable strategy.
کلیدواژهها English
