شناسایی و رتبه بندی راهبردهای کلیدی برای گذار به اقتصاد دایره ای مبتنی بر نقش توانمندساز فینتک در شرکت‌های کوچک و متوسط

نوع مقاله : مقاله پژوهشی

نویسندگان

1 دانشجوی دکتری، گروه مدیریت، واحد رودهن، دانشگاه آزاد اسلامی، رودهن، ایران.

2 استاد یار، گروه مدیریت و حسابداری، واحد رودهن، دانشگاه آزاد اسلامی، رودهن، ایران.

3 استادیار، گروه مدیریت و حسابداری، واحد رودهن، دانشگاه آزاد اسلامی، رودهن، ایران.

10.30495/jik.0621.23473

چکیده

هدف این پژوهش شناسایی و رتبه بندی راهبردهای کلیدی برای گذار به اقتصاد دایره‌ای مبتنی بر نقش توانمندساز فینتک در شرکت‌های کوچک و متوسط، است. در این تحقیق با استفاده از روش هدفمند قضاوتی، از نظرات 25 نفر از مدیران و کارشناسان شرکت های کوچک و متوسط فعال در صنعت خودرو، مستقر در استان تهران و همچنین اساتید دانشگاه، تا رسیدن به اشباع نظری، استفاده شد. تحقیق حاضر با استفاده از روش تحقیق آمیخته اکتشافی در دو بخش کیفی و کمی صورت پذیرفته است. ابزار جمع آوری دادها در بخش کیفی مصاحبه و در بخش کمی پرسشنامه بود و برای تحلیل به ترتیب از روش تحلیل محتوا و روش بهترین-بدترین استفاده شد. براساس تحلیل محتوای مصاحبه ها، در طی کدگذاری اولیه، 19 مورد به‌عنوان مفاهیم اولیه از متن مصاحبه‌های انجام شده به دست آمد که در قالب پنج مقوله فرعی و یک مقوله اصلی شامل راهبردها، دسته بندی شد. همچنین، نتایج تحقیق در بخش کمی نشان داد که بهبود خدمات فینتک برای ممکن سازی چرخه استفاده مجدد محصول، بالاترین اولویت را در میان راهبردها به خود اختصاص داده است.

کلیدواژه‌ها

عنوان مقاله [English]

Identifying and ranking the key strategies for the transition to the circular economy based on the enabling role of fintech in small and medium sized companies

نویسندگان [English]

  • Soheil Gheyasi Tabari 1
  • seyed alireza mirarab 2
  • Hoda Hemmati 3
  • saber khandan 3
1 PhD student, Department of Management, Roudhen Branch, Islamic Azad University, Roudhen, Iran.
2 Assistant Professor, Department of Management and Accounting, Roudhen Branch, Islamic Azad University, Roudhen, Iran.
3 Assistant Professor, Department of Management and Accounting, Roudhen Branch, Islamic Azad University, Roudhen, Iran
چکیده [English]

The purpose of this research is to identify and rank the key strategies for the transition to the circular economy based on the enabling role of fintech in small and medium sized companies. In this research, using the objective judgment method, the opinions of 25 managers and experts of small and medium companies active in the automobile industry, based in Tehran province, as well as university professors, were used until theoretical saturation was reached. The current research was conducted using the mixed exploratory research method in two parts, qualitative and quantitative. The data collection tools were interviews in the qualitative part and questionnaires in the quantitative part, and the content analysis method and the best-worst method were used for analysis, respectively. Based on the analysis of the content of the interviews, during the initial coding, 19 items were obtained as primary concepts from the text of the conducted interviews, which were categorized in the form of five sub categories and one main category including strategies. Also, the results of the research in the quantitative section showed that the improvement of fintech services to enable the product reuse cycle has been assigned the highest priority among the strategies

کلیدواژه‌ها [English]

  • strategy
  • circular economy
  • small and medium companies
  • fintech

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