دانش سرمایه‌گذاری

دانش سرمایه‌گذاری

طراحی مدل تمایل خرید سرمایه گذاران حقیقی بازار سهام با رویکرد پژوهش ترکیبی

نوع مقاله : مقاله پژوهشی

نویسندگان
ابراهیم بهشتی 1
کامبیز حمیدی 2
تحفه قبادی لموکی 3
محمد ایدی 4
جواد نیک نفس 2
1 دانشجوی دکتری تخصصی، گرو ه مدیریت، واحد همدان، دانشگا ه آزا د اسلامی، همدان، ایران
2 استادیار، گرو ه مدیریت ، واحد همدان، دانشگا ه آزاد اسلامی، همدان، ایران
3 استادیار، گرو ه مدیریت، واحد همدان، دانشگا ه آزا د اسلامی، همدان، ایرا ن
4 استادیار، گرو ه مدیریت، دانشگا ه ایلام، ایلام، ایران
10.30495/jik.2024.77211.4492
چکیده
از جمله رقابتی ترین بازارهای هر کشور، بازار سهام است. در این بازار پرمعامله و حساس، عوامل بسیاری بر تمایل خرید سرمایه‌گذاران به‌ویژه سرمایه‌گذاران حقیقی، اثرگذارند. هدف پژوهش حاضر طراحی مدل تمایل خرید سرمایه‌گذاران حقیقی بازار سهام شرکت‌های پذیرفته‌شده در بورس تهران و فرابورس ایران می‌باشد. ابتدا عوامل تأثیرگذار بر سرمایه‌گذاران در ایجاد تمایل خرید بوسیله روش تحقیق کیفی شناسایی و مدل اولیه طراحی شد. در مرحله کمی، جهت ارزیابی اعتبار الگو، پرسشنامه طراحی گردید. بدین منظور تعداد 550 سرمایه گذار حقیقی بورس اوراق بهادار تهران به روش دردسترس و هدفمند انتخاب گردید. جهت برآورد مدل از روش‌های مدل‌یابی معادلات ساختاری و نرم افزارهای SPSS و AMOS استفاده شد. براساس یافته‌های پژوهش 51 عامل شناسایی شد که در 9 دسته طبقه‌بندی گردید. در این یافته‌ها تعدادی از عوامل از جمله زیرمجموعه‌های مرتبط با برند، محصول و موقعیت برای اولین بار شناسایی شدند که از نوآوری‌ های این پژوهش بود .
کلیدواژه‌ها
تمایل خرید
بازار سهام
سرمایه گذار حقیقی
پژوهش ترکیبی

عنوان مقاله English

Modeling of purchase intention for stock market individual investors

نویسندگان English

ebrahim beheshti 1
Kambiz Hamidi 2
Tohfeh Ghobadi Lamuki 3
Mohammad Aidi 4
Javad Nik Nafs 2
1 Phd Student, Department of Management, Hamedan Branch, Islamic Azad University, Hamedan, Iran
2 Assistant Professor, Department of Management, Hamedan Branch, Islamic Azad University, Hamedan, Iran
3 Assistant Professor, Department of Management, Hamedan Branch, Islamic Azad University, Hamedan, Iran
4 Assistant Professor, Department of Management, Ilam University, Ilam, Iran
چکیده English

One of the most competitive markets of any country is the stock market. In this high transaction and sensitive market, many factors affect the purchase intention of investors (especially individual investors). The purpose of the current research is to design the purchase intention model of individual investors in the stock market of companies that are admitted to the Tehran Stock Exchange (TSE). First, the effective factors on investors to create purchase intention were identified by qualitative research method and the initial model designed. In the quantitative step, a questionnaire was designed to evaluate the validity of the model. For this purpose, 550 individual investors of TSE were selected in an accessible and targeted method. The structural equation modeling method and SPSS and AMOS software were used to estimate the model. Based on research findings, 51 factors were identified and classified into 9 categories. In these findings, several factors including subcategories related to brand, product, and position were identified for the first time, which was one of the innovations of this research.

کلیدواژه‌ها English

purchase intention
stock market
individual investor
hybrid research
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