Brand benefit bonds, as a financial instrument for companies with human capital and intellectual properties

Securitization of assets is a process in which organizations and banks sort out assets in their balance sheets and use them as a guarantee to issue bonds and attract investors to participate in financing projects. In recent decades, many companies have been using these methods to raise funds. Using frozen assets for financing, better risk management, increasing efficiency in business and reducing finance costs are all securitization benefits. One of the valuable properties for knowledge based (like IT and high tech companies) and human skill based companies (like sport clubs) is brand that is categorized under intangible assets in financial statements.
This essay tries to introduce new financial instrument named brand benefit bonds and its implementation structure to finance companies with creditable brands by using securitization general process. Moreover, advantages and disadvantages of this new instrument and suitable methods of risk management are discussed. Finally, the authors' suggestions to implement this financial instrument are mentioned.