Identifying the required factors for launching social trading in Iran capital market using exploratory factor analysis technique

Document Type : Original Article

Authors
Farhad Morsali Pavarsi 1
Hamid Ahmadzadeh 2
Mojtaba Kavand 3
Mahmood Khoddam 4
1 PhD Student of Financial Engineering, Department of Financial Engineering, Karaj Branch, Islamic Azad University, Karaj, Iran
2 Assistant Professor, Department of Accounting, Karaj Branch, Islamic Azad University, Karaj, Iran,
3 Assistant Professor, Department of Management, North Tehran Branch, Islamic Azad University, Tehran, Iran,
4 Assistant Professor, Department of Financial Engineering, Karaj Branch, Islamic Azad University, Karaj, Iran,
10.30495/jik.2024.77473.4507
Abstract
Purpose: The purpose of this study is to identify the factors of launching social trading in the Iranian capital market.
Methodology: In the present study, a descriptive survey method was used. The statistical population included experts in the field of stock market. The statistical sample was calculated based on Cochran's formula of 384 people. Simple random sampling was used to distribute the questionnaire. The data collection tool was a researcher-made questionnaire with its validity and validity. Exploratory factor analysis, one-sample t-test, and Friedman were used to analyze the data.
Findings: Based on the results of the exploratory factor analysis, 19 factors were among the most important factors for launching social trading in the Iranian capital market. The status of these factors shows the potential of the Iranian capital market to launch social trading. The results of Friedman's test showed that informational and trading transparency are the most important factors in the launch of social trading in the Iranian capital market.
Conclusion: All the indicators investigated in this research have an influencing role in the success of the launch of social trading in the Iranian capital market. In order to successfully establish the factors of launching social trading in the capital market of Iran, the SEO should create and strengthen these factors.
Keywords
securities market
social trading
data transparency
cost
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