Providing a strategic model for the use of financial technology in the Iranian electronic banking industry

Document Type : Original Article

Authors
Mohammad taghi Yazdani fard 1
seyed alireza mirarab 2
saber khandan 2
kiumars arya 2
1 PhD student, Department of Financial Industrial Management, Roudehen Branch, Islamic Azad University, Roudehen, Iran.
2 Assistant Professor, Department of Financial Industrial Management, Roudehen Branch, Islamic Azad University, Roudehen, Iran.
10.30495/jik.2024.23765
Abstract
Abstract
The purpose of this study is to provide a strategic model for the use of financial technology in the Iranian electronic banking industry. Accordingly, using the theory, the opinions of 10 experts in the field of banking experts were used up to the theoretical saturation stage. In this study, open coding was performed using grounded theory and line-by-line analysis of interviews. During the open coding, 84 items were obtained as basic concepts from the text of the interviews, which were classified into 19 categories. Then, according to the research results, the paradigm model of the research was presented in six sections: causal conditions, main phenomenon, contextual conditions, intervening conditions, strategies and consequences. Finally, validation and screening of research model components, using a questionnaire and fuzzy Delphi method, the model was performed and approved, and a strategic model for the use of financial technology in the Iranian electronic banking industry was presented.
Keywords
Financial Technology
Banking
Electronic Banking
Grounded Theory
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